09
Jan
Contentstack, a leader in composable digital experience platforms (DXPs), has announced its acquisition of Lytics, a pioneer in real-time customer data platforms (CDPs). This move enhances Contentstack’s platform with comprehensive audience insights, content analytics, and real-time profile management, enabling hyper-personalized experiences for both known and anonymous users at scale. Lytics, co-founded in 2013 by McDermott and Aaron Raddon, has been recognized for its innovation in the CDP space. The company’s modular and composable approach aligns with Contentstack’s vision of providing adaptable solutions that evolve alongside business needs. By integrating Lytics’ capabilities, Contentstack aims to distinguish itself from traditional headless…
