There’s a growing pressure in tech companies to “add AI” to every product or feature. Executives and stakeholders often ask for an “AI assistant” or a ChatGPT-style feature on every screen, assuming more AI automatically makes products better. But the truth is, the most important AI work right now isn’t building more AI, it’s designing guardrails around it.
AI isn’t magic. Left unchecked, it can quietly make products worse, frustrate users, and introduce risk. Before adding AI for the sake of AI, teams need a framework to decide where it adds value and where it doesn’t.
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