A customer has a $500 cart on your e-commerce site. They reach the checkout page, see the empty “Promo Code” box, and pause. They open a new tab to search for a discount. They get distracted. They never return.
This isn’t a rare anecdote; it’s a global, systemic failure. E-commerce brands lose a staggering $18 billion in sales revenue annually due to cart abandonment, with “complex checkout” being a primary driver. What’s worse, a recent study found that 85.65% of all mobile shopping carts are abandoned.
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