17
Nov
Eminem has launched legal action against the Australian beach brand Swim Shady, alleging its name is too close to that of his trademarked alter ego, Slim Shady. The 53-year-old rapper, real name Marshall B Mathers III, filed a petition to cancel Swim Shady’s US trademark days after it was successfully granted by the United States Patent and Trademark Office (USPTO) in September. Eminem’s petition to USPTO argues Swim Shady’s name could cause confusion and that it falsely suggests he has links to the Sydney-based company, which sells umbrellas for sun protection, swim bags, towels and shorts. The rapper is…
