The Evolution of Blog Marketing: Transforming Content into Sales
15 Feb

The Evolution of Blog Marketing: Transforming Content into Sales

Marketing and Sales
For years, businesses have relied on content marketing as a strategy to engage audiences, educate consumers, and build brand awareness. However, the traditional approach to content marketing is dying. The harsh reality is that 99% of blog posts or professional articles fail to drive meaningful engagement. They lack direct calls to action (CTAs) and rarely contribute to a company's bottom line in the short term. In today’s digital landscape, a shift in blog marketing strategy is necessary to make content more efficient and directly tied to lead generation and sales. Rethinking Blog Marketing: From Content to Conversion If your blog…
Read More
Landlords now use credit score damage as a new pressure tactic
15 Feb

Landlords now use credit score damage as a new pressure tactic

Personal Finance
Disputes over rent are increasingly reflected in credit reports instead of being resolved in court. Landlords are reporting unpaid rent, leading to negative marks that impact tenants' credit scores. This trend highlights the growing reliance on credit reporting in rental disputes, raising concerns about fairness and the potential long-term effects on tenants' financial health. As a result, many renters face challenges in securing future housing and loans.  ----------------------------- ​Disputes over rent are playing out through negative marks on credit reports, rather than in courts of law.  Read More from WSJ.com : Personal Finance
Read More
Montreal home sales and prices return to pre-pandemic levels
15 Feb

Montreal home sales and prices return to pre-pandemic levels

Real Estate
REM Montreal’s real estate market kicked off 2025 with a bang, marking the completion of a two-year recovery. With January sales and prices climbing at a steady pace, the city is once again one of Canada’s hottest housing markets.   Sales rebound to pre-pandemic levels   RBC economist Robert Hogue writes in his monthly housing report, “Another strong advance in January effectively sealed the deal on a two-year-long market recovery in Montreal.” By his count, seasonally adjusted and annualized resale transactions surpassed 54,000, bringing activity back to pre-pandemic levels—when the city was already booming.   The Quebec Professional Association of…
Read More
Luxe Listings Toronto puts the city (and its Realtors) in the global spotlight
15 Feb

Luxe Listings Toronto puts the city (and its Realtors) in the global spotlight

Real Estate
REM Peter and Paige Torkan (Facebook)   Husband-and-wife Realtors Peter and Paige Torkan say they set out to put Toronto on the global map—and they feel they’ve achieved their goal.  The couple stars in Season 1 of Luxe Listings Toronto, now streaming for reality show fans who may have missed its initial release last year. The seven-episode series is a spin-off of Australia’s hit show Luxe Listings Sydney and features the Torkans’ high-end listings, clientele and insight into Toronto’s luxury market.   Bringing the show to life   An Amazon executive first approached the Torkans in 2020. Peter says they…
Read More
How to stay on track with your goals using the 80/20 rule
15 Feb

How to stay on track with your goals using the 80/20 rule

Editor's Picks
REM Did you know that by this time of year, 80 per cent of people have already abandoned their 2025 goals? That means only 20 per cent are still actively working toward what they set out to achieve. So why does this happen? Why do so many give up so soon? Is it a lack of motivation, poor planning or did they even start in the first place? Whatever the reason, one thing is clear: you don’t want to be in that 80 per cent. It’s easy to say, “I want to be in the 20 per cent,” but the…
Read More
Realtor.ca listings in Saskatchewan now show ‘conditional sale’ status
15 Feb

Realtor.ca listings in Saskatchewan now show ‘conditional sale’ status

Real Estate
REM Realtor.ca has introduced two new features for property listings in Saskatchewan. Updates include the addition of a publicly displayed “conditional sale” status and enhanced search fields to provide more detailed information about property locations, according to a press release from the Saskatchewan Realtors Association (SRA). Realtor.ca Conditional sale status now displayed   Saskatchewan listings on Realtor.ca will now show a “conditional sale” status when an offer has been accepted but the sale has not yet been finalized. Previously, listings remained active on the site until a sale was firm. “Saskatchewan’s housing market has been experiencing record demand for the…
Read More
How authentic engagement wins over content creation 
15 Feb

How authentic engagement wins over content creation 

Real Estate
REM Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow.  But in today’s oversaturated digital landscape, this approach often leads to diminishing returns. Why? Because social media isn’t just about content—it’s about connection. Agents who focus solely on posting often miss the real power of these platforms: engagement. Authentic interactions build trust, create relationships and turn casual followers into loyal clients and recruits. The key to a Realtor’s long-term success with social media isn’t just…
Read More
The threat of U.S. tariffs looms over Canada’s housing market
15 Feb

The threat of U.S. tariffs looms over Canada’s housing market

Top News
REM The Canadian housing market finds itself at a critical juncture in 2025, as the threat of U.S. tariffs adds uncertainty to an already delicate economic environment.  According to RBC Economics, “the significant risk that tariffs pose to Canada’s economy casts a potentially dark shadow over the housing market.” With consumer confidence playing a pivotal role, potential economic turbulence could unsettle both buyers and sellers. Robert Hogue, assistant chief economist at RBC, likened the housing outlook to “putting a price on a home before an earthquake—it’s hard to know what shape the structure will be in at the end of…
Read More